Where it all started...
I was fortunate to grow up in an entrepreneurial family where business and customer service were part of everyday life. From a young age, I learned the ins and outs of business operations, branding, and client management, working in my family’s grocery stores, food wholesale business, and tourism ventures.
This early exposure shaped my approach to strategic thinking, problem-solving, and hands-on execution—skills that later became essential in my own ventures.
A childhood dream turned into a thriving hospitality business.
In 2018, I founded Al Castello Relais, a boutique B&B housed in a restored 15th-century building. I managed everything from branding to guest experience, including:
✔ Developing the brand identity and positioning it in the market
✔ Building and optimizing the website & OTA connections to drive direct bookings
✔ Implementing digital marketing strategies that maintained high occupancy rates
✔ Overseeing guest experience & operations, achieving top-tier ratings (Google: 4.9, Booking.com: 9.3/9.4, Tripadvisor: 5.0)
What started as a personal project became a recognized brand, proving the power of strategic marketing, digital presence, and customer engagement.
Cibum Boutique
Zürich, Switzerland
Operation & Marketing Manager
A high-end delicatessen experience from concept to execution.
2022 - 2023
Cibum Boutique was a gourmet delicatessen concept, where I handled everything from sourcing products to branding and marketing:
✔ Sourced & imported over 300 premium Italian products directly from producers
✔ Designed and managed the store’s digital presence (Shopify, social media, online marketing)
✔ Launched brand activation events (monthly degustation experiences for 25-30 attendees)
✔ Handled marketing, operations, and customer engagement to drive foot traffic and online visibility
Though Cibum Boutique eventually closed, it was a valuable case study in branding, customer experience, and business strategy—proving how authentic storytelling and strategic marketing can drive business success.
t’charta
Zürich, Switzerland
Communication Specialist (part-time)
A boutique consulting firm focused on product management and go-to-market strategies
2025 - present
My role centers on managing and executing digital initiatives that elevate the firm’s brand presence and storytelling.
Some of my key responsibilities and achievements include:
✔ Planning and producing engaging social media content and visuals to ensure consistent brand communication.
✔ Overseeing the full production cycle of “t’charta Chats,” our company podcast—from researching themes and designing brand assets to hosting and editing multi-platform episodes.
✔ Leading the ongoing website redevelopment, guaranteeing that it reflects our evolving projects and service offerings.
✔ Organizing and coordinating company events.
✔ Supporting colleagues with project execution and day-to-day operational tasks when needed, fostering a hands-on, solution-oriented team culture.
At t’charta, my goal is to strengthen the firm’s visibility in the consulting space by uniting strategy, creativity, and digital innovation. I’m passionate about creating impactful content, enhancing industry engagement, and helping our clients and our team thrive in a rapidly changing market environment.
And Now…
After years of building, branding, and managing businesses, I now focus on helping companies refine their marketing strategies, improve brand positioning, and execute digital transformation initiatives.
My expertise lies in:
✔ Marketing & Brand Strategy – Developing compelling brand identities and digital presence
✔ Communication & Customer Engagement – Strengthening client relationships through targeted strategies
✔ Project & Event Management – Overseeing initiatives that enhance brand awareness and business growth
✔ Business Growth Consulting – Helping businesses streamline operations and scale effectively
Whether it’s enhancing digital marketing efforts, optimizing brand messaging, or managing high-impact projects, I bring a hands-on, results-driven approach to help businesses grow and innovate.
Let’s work together to transform your vision into measurable success.