The signature crab stuffed animal at Al Castello Relais. Symbolizes Virginia Ragni’s attention to detail, brand storytelling, and high-fidelity operational standards.
An apartment suite at Al Castello. Proof of Virginia Ragni’s ability to maintain high-end brand standards, SOPs, and guest experience design during technical transitions.
Virginia Ragni - Al Castello Relais - Technical System Migration Logo
Exterior of Al Castello Relais. Represents Virginia Ragni’s expertise in historical asset management, operational scaling, and remote project leadership.

A 4-room relais in my hometown, run with my family and managed mostly from Zürich.

What was broken
In the middle of peak season, the booking system had to change (from Lodgify to Cloudbeds). Bookings coming in every day, a team that had never seen the new system, and a family business where everybody has an opinion (I'm being diplomatic).

Nightmare.

What I did
I set up the new system, connected it to the booking sites, trained the team remotely, and kept everyone updated so nobody panicked. The guests never noticed a thing.

What changed
Not one booking lost. Ratings that speak for themselves: Google 4.9, Booking.com 9.4, Tripadvisor 5.0.

Al Castello Relais

Vieste, Italy | 2018 - 2025 | Founder

There's never a good time to change a system.

There's only a well-planned one.