Why I built it
After Cibum, I knew exactly what burnout looks like. This brand is the opposite: no hustle, no perfection, no pretending.

What I set up
A Shopify shop connected to Gelato, which prints and ships on demand. No stock, no warehouse, no packing boxes at midnight. When an order comes in, it runs without me.

What's hard right now
Consistency. I'm building it next to Ideas to Action and a master's, and my posting shows it. (Yes, I know. Working on it.)

Blunt Spoon Society

Zürich, Switzerland | 06.2026 - Present | Founder

A clothing brand born from a joke with a friend. T-shirts and loungewear for people who stopped caring what others think.

Blunt Spoon Society logo, with "Blunt Spoon" in bold navy letters above "Society" in blue
Smiling woman holding an iced coffee on a sunny street, wearing a white Blunt Spoon Society t-shirt
Man in a white Blunt Spoon Society t-shirt standing by a window next to a table with a coffee cup

Everything I set up for clients, I test on my own brand first.

Tell me what's breaking